- Helping businesses reach their potential and vision
Business Research And Analysis
MARKET RESEARCH AND BUSINESS ANALYSIS
Market research is an information about target markets or customers. It is a very important component of business strategy. Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
FACTORS THAT ARE INVESTIGATED BY URBAN GURUS THROUGH MARKET RESEARCH
1.MARKET INFORMATION: Through market information we can help you to know the prices of different commodities in the market, as well as the supply and demand situation. Being a Market researcher, we help the clients to understand social, technical, and even legal aspects of markets.
2.MARKET SEGMENTATION: Urban gurus helps in market segmentation which is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, demographic m gender,ethnicity, technographic differences, psychographic differences, and differences in product use.
3.MARKET TRENDS: We have good hold in market trends which is the upward or downward movement of a market, during a period of time. Determining the market size may be more difficult if one is starting with a new innovation. In this case, you will have to derive the figures from the number of potential customers, or customer segments.
4.SWOT ANALYSIS: SWOT is a written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity. We helps you to understand how to develop the marketing and product mixes.
5.BRAND HEALTH TRACKER: Brand tracking is way of continuously measuring the health of a brand, both in terms of consumers’ usage of it (i.e. Brand Funnel) and what they think about it. We measure Brand health in a number of ways, such as brand awareness, brand equity, brand usage and brand loyalty.
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